Another year has come to an end, we are already reminiscing about the year that was. The most emerging themes in UX, UX trends are what everyone’s talking about. UX significantly impacts the success or failure of product and companies. Thus, observing emerging trends in UX becomes a priority.
Here some of our observations of what to expect from UX design in 2020:
1. UX: The Reformed Definition
The coming year will see a wider application of UX design. UX design won’t be limited to product design and innovation. The role of UX will not only facilitate sharing of useful information but also engagement with customers that allows for emotional connect. Knowledge and information transfer efficiency that empowers individual choice. And building harmonious man-machine interactions through multi-sensory interactions. UX design will play a bigger role in this area with micro-trends like Conversational UI, Designing immersive digital spaces/ experiences etc.
2. Hyper-personalization
This will be a buzz word in the next few years. More sensitivity towards accessibility will be expected from UX designers. One thing that we don’t see changing, thankfully, is - good UX will always tell a good business story.
3. Data-driven Design
Design tightly coupled with data analysis will grow exponentially. Higher design iterations based on moment-to-moment data is going to become a trend. This will be the beginning of an era where design is seen as a continuous effort and not a one-time effort or even an after thought for that matter.
4. Connected Digital & Physical Experiences
Design applications will go beyond the screens, to solve every other organization-related problems, blurring boundaries between physical and digital design. UX design studios will need to reinvent themselves as well. They will have to adapt and move beyond screens offering holistic design services, to stay relevant.
5. Minimalist Design
This would be another trend to look out for, adding to the overall efficiency and productivity of the designs. Better compatibility, faster loading time, great usability are just a few benefits of this approach.
6. System Synchronicity
The future is all about integrated but seamless in-the-moment experiences. Solving contextual problems of the users by enhancing their experience of interacting with the product/ brand.
7. Connected Automobiles
Given the advances automobile industry is making, designing interaction methods is a promising area for experience/ UX designers. The touch screens in the cars are here to stay. Though the way we interact with it, with touch - haptic controls, is still quite rudimentary. Effective UX design sensing the context, solving problems is the future.
8. UX and New Tech
Moving forward, designers will need to have a greater understanding of newer technologies. They need to be able to create hybrid solutions using these new technologies. Video, voice, MI, AI and gesture designs will have to be based on user needs, solving the right problems - not as a feature and technology marvel.
9. The Rise of UX Designers
There has been a constant higher demand for UX designers. As an effect of it, senior designers who are individual contributors to design projects, with high salary, will have a tough time proving value.
Due to swarms of UX designers and design startups available in the market, the UX professionals may continue to see lack of opportunities where they can demonstrate their end-end UX skills. As a counter effect, senior professionals fear loosing the edge over their craft and expertise.
10. Design Economists
Design Economist is a designer who understands the ecosystem of the user and the business. One who works towards synthesized solutions that add business value and successfully provide an enhanced experience to the users. At YUJ Designs, we are witnessing a new cult of design economists on the rise.
11. Mindful Design
How human behavior can be used to integrate your product design into the lifestyle of users rather disrupt it is becoming a trend fast. Design that considers building and shaping user’s perception.
12. Micro-interactions
In the last decade, the ever-increasing influence of mobile and portable devices has dramatically changed the way many of us live our lives. In a world where reality is viewed in a combination of multiple micro-moments, design for instant gratification has become essential. Designs solutions through micro-interactions such as less clicks, pages, load time and screen flows will prevail.
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