Showing posts with label ux. Show all posts
Showing posts with label ux. Show all posts

Saturday, January 18, 2020

The designer’s guide to AI-driven UX


This article was originally shared on - https://www.yujdesigns.com/the-designers-guide-to-ai-driven-ux/

Artificial Intelligence (AI) In brief, AI is the development of computers capable of tasks that typically require human intelligence. For example, speech recognition, problem-solving, learning and planning. There is a noticeable mind-shift. These days, laundry and grocery lists are being ordered by talking to a speaker from home. AI is moving fast. Although this experience doesn’t need to be fearsome.

Let’s understand few of the original goals of AI –
  • Simulating higher function of the brain
  • Programming a computer to use general language
  • A way to determine and measure complexity of a problem
  • Self-improvement
Emerging dominant functions
Applications of AI
Design moves around people and is here to make our lives easier. AI has a similar function at the core of creating better experiences for users, with the help of better technology.
  • Machine learning: Using example data or experience to refine how computers make predictions or perform a task.
  • Deep learning: A machine learning technique in which data is filtered through self-adjusting networks of math loosely inspired by neurons in the brain.
  • Supervised learning: Showing software labeled example data, such as photographs, to teach a computer what to do.
  • Unsupervised learning: Learning without annotated examples, just from experience of data or the world-trivial for humans but not generally practical for machines. Yet.
  • Reinforcement learning: Software that experiments with different actions to figure out how to maximize a virtual reward, such as scoring points in a game.
  • Artificial general intelligence: As yet nonexistent software that displays a humanlike ability to adapt to different environments and tasks, and transfer knowledge between them.
Evolution of UX/ customer experience
Contribution to the human experience in future
Customer experience has evolved through the years, it has gone beyond the digital screens. However, by using the right AI tools, one can gain more control over every aspect of the experience. A connected digital and physical experience. Implementing the right AI solution provides the means of driving visitors to make decisions and take actions faster, better, eliminating your most time-consuming tasks. And this, of course, enhances the all-important factor in customer experience: the human touch.
The process of designing meaningful AI-driven products or services comes with many challenges. As AI and tech continue to disrupt our lives in many ways, insights in how we might humanize certain experiences become increasingly important.
Future of Design = AI + UX
Better technology can provide, better customer experience.
In the coming future, UX design studios should consider shifting their outlook towards the technology as a partner rather than a revolution and being swayed by it. Develop a harmonious approach towards designing a harmonious human–machine interaction.

Friday, December 13, 2019

How old is User Experience?


This article was originally shared on — https://www.yujdesigns.com/ux-design-history/

Today, life without technology is unimaginable. High penetration of internet across various sections of society has made platforms like WhatsApp, WeChat and Instagram popular. Why do we love these platforms? It is because designers have taken efforts to make them user centric.
User Experience Design (UXD or UED) encompasses the science leading to the improvement of interaction between the user and object. This term was introduced by Donald Norman in 1993. He further explains UXD in his books ‘The Design of Everyday Things’ and ‘Emotional Design’. But, UXD is not a recent phenomenon; its references can be found in history right from the Renaissance.
Renaissance:
The Duke of Milan asked Leonardo Da Vinci to design his kitchen. His innovative ideas to make a modern kitchen ended into Shakespearean comedy of errors, since the people using the kitchen couldn’t adapt to it. Da Vinci’s kitchen was a disaster but, is one of the oldest example of UX and a reminder that a pre-requisite for excellent UX is designing for the user.


Henry Dreyfuss:
Henry Dreyfuss in his book ‘Designing for People’ explains how products should be designed in business savvy and user-centric manner. The designer should be involved in the entire process of production to ensure that the interface between the user and product is enjoyable and comfortable. Way back in 1936 Henry Dreyfuss designed the model 302, a landline telephone and it looked something like this:
Walt Disney
Walt Disney was well ahead of his time. With Disney Park he created a place, which immersed the audience in an extraordinary experience. He coined it as experimental prototype; a place that was changing continuously to incorporate the latest technology to improve the experience of people visiting it. Walt Disney’s goal was to entertain and bring joy to visitors. Everyone working there was trained how to treat customers right to the minutest actions like smiling or waving. Thus, people still love and are drawn to Disney Park.
Don Norman
Donald Norman believes there are three levels of human mind that design needs to address.
Visceral level is the subconscious level and responds to visual appeal of the object. The other level is the behavioral level. It is about feeling in control, understanding the use of objects, feel and heft. Reflective level questions our actions by playing on our superego, which questions every decision we make because it is more concerned about the image that we project.

So a designer has to think about all these levels and how the user’s mind will interplay at each level.


Apple products:
Apple has a clear understanding of UX design. With iPad and iBooks, you have a unique UX. Apple takes special care to study the interaction between users and the product. Thus, you just don’t have to learn or remember how to use their products. That is why people swear by Apple products.
User Experience dates back in the civilization of mankind and is not a recent phenomenon. This journey of UX continues as we get into the details of understanding cognition, emotion and ergonomics for designing simple products that makes our life comfortable.
About:
YUJ Designs is one of the top UX Design company in India providing consultancy as well as end-to-end solutions to B2B & B2C Fortune 500 enterprises