A well-designed product can make or break a business. User experience design is the essence of
this turnout. One cannot afford to be ignorant about this profession
anymore.
It is not enough that we build products that function, that are
understandable and usable, we also need to build products that bring joy and
excitement, pleasure and fun, and, yes, beauty to people’s lives. - Don Norman
Don Norman,
beautifully captured what user experience design should be. UX encompasses
all aspects of the user’s interaction, communication with the brand, its offerings, its products, and the complete end-to-end experience. In order to achieve a good ROI, it is essential to deliver serious UX
design for the top UX Design Studios.
How do you identify a serious UX design?
Here are a few pointers that can help:
• Aesthetics. Is it good-looking? Pleasing to the eye?
• Utility. Does it solve the user's needs?
• Ease-of-use. Is it user-friendly?
• Relevance. Is it relevant to the user?
To design a great
user experience one requires time, effort and empathy. Above all, a
talented design team that performs well. While there are different roles within the design team, all UX practitioners contribute to creating
products that provide meaningful and relevant experiences for users. It is important that UX professionals work together well to launch
successful products. UX designers are involved in almost every process right from ideation till delivery of the product. The same is the case with
product managers. To understand their co-relation better, let’s take a look at what a UX designer and a product manager do.
UX Designer. The
Thinking Hat.
User interface design skills, User-centered
design thinking and visualization skills are among some of the basic
requirements of a UX designer. Customer experience mapping and information
architecture awareness are quite important too. A UX designer should be able to
identify salient points and compile the information in order to design solutions to fulfill the user’s needs. Ability to
visualize solutions before one is built byways of measuring progress and
success is important.
Product Manager. The Go-to-Person.
To start with, the product manager guides a cross-functional team
through the entire strategic product lifecycle, from ideation and strategy to
development, iterations, ongoing optimization, and development. The role often also
includes contributions to understanding business goals and pricing strategy. In
other words, the product manager is basically the go-to point person for any
product-related decisions. Product managers are
responsible for both, solving day-to-day problems and meeting short-term and
long-term customer-business objectives.
Integration in Teams. An alliance leading to a better product.
Alliances among design teams, here in case of product managers and UX designers,
allow you to break down barriers. To achieve successful delivery of seamless customer experience. It is crucial to learn how to best complement
each other and boost the overall performance of the team.
When product management and UX work closely together at the early stages of
product development, the results turn out to be far better.
In order to establish, harmony among their design teams, UX design studios can follow this simple action plan -
1. Familiarize yourself with the work methodologies and common practices.
2. Mutually agree on the timelines
3. Understand the communication preferences better
4. Build a rapport with each other
5. Regular exchange of feedback and intermittent meetings
The health of a collaborative relationship between your
product managers and UX designers will predict the success of your project.
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